CHAMPIONING COLORECTAL HEALTH AWARENESS
Norgine’s 2017 poll of public attitudes to colonoscopy amongst adults across the EU5 (UK, Germany, France, Spain and Italy) found that:1
- Negative attitudes to colonoscopy diminish following the procedure: 58% felt the procedure was better than expected
- Despite experiences being better than anticipated, 43% would be embarrassed to have another colonoscopy
- 45% of those who had not had a colonoscopy knew the procedure could prevent colorectal cancer
- Patients often believe they need to drink less bowel preparation than they actually need
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DETECTION, MONITORING AND MANAGEMENT
We know that a timely, successful colonoscopy is fundamental to the early detection, monitoring and management of bowel-related diseases.
We work with many European and national organisations to promote awareness of colorectal health and increase uptake of colonoscopies.
Reference
1. Norgine. Public attitudes towards colonoscopy in the EU5. February 2018.